DOT: Digital marketing vital in tourism industry


CEBU CITY, Oct. 17 (PIA)–Tourism officers, travel agencies and tourism and travel enthusiasts flocked to attend the Tourism and Digital Transformation Conference in celebration of the 2018 World Tourism Day.

DOT-7 Regional Director, Shahlimar Hofer Tamano stresses that it’s not only the infrastructures and spots that convince tourists to come and visit sites, the manner how they are being promoted, matters equally.

The conference highlighted the importance of the comprehensive upgrade needed in the tourism sector which is going digital in promoting and campaigning for tourism in the country.

Department of Tourism Regional Director to Central Visayas, Shahlimar Hofer Tamano, opened the conference by stressing that it’s not only the infrastructure and spots that convince tourists to come and visit sites but also the manner how they are being promoted. 

“At the end of the day, it will be the word of mouth that will tell you that a destination is worth visiting,” Tamano said.

Tamano said that the tourism sector, especially local government units (LGUs), should take advantage of the trending digital transformation in promoting tourist destinations.

“We have been inviting successful bloggers to conduct trainings to our local bloggers or LGU representatives. They impart their blogging styles that may be done by locals, so they could effectively promote and market their tourist destinations,” he added.

In the same conference, Chief Officer of Operations of the Tourism Development Planning Division (TDPD) Warner M. Andrada reiterated the importance of technology in advancing tourism services.

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“Our industry should and must capitalize on the convenience the digital age brings. Digitalization creates more tourism opportunities, local advancement and even sustainable development goals,” Andrada said.

He also encouraged the attendees, especially the representatives of LGUs to make use of the provided knowledge and information on the latest trends and concerns, in order for them to increase their competitiveness in promoting tourist destinations.

“Digital age requires us to stretch our thinking. It’s not just there for mere clicking,” Andrada said.

He explained that going digital requires one to continuously innovate and enhance their approach in promoting destinations.

According to Andrada, technology now conveniently gathers data that may benefit the tourism industry and its consumers – the tourists.

He emphasized that in the digital age, people can easily access information like new tourism products, trends, methods, and what interests the travelling population, which could help change the landscape of how LGUs promote their places.  

Travel bloggers like Sky Davin of ‘When in Manila’ and Yoshke Demin or known as @thepoortraveler, shared their style and knowledge on tourism marketing through digital marketing. (PIA7/Jan Karla Madrio)

Source: PIA Feed