LA TRINIDAD, Benguet, April 29 (PIA) – – Tourism in this capital town got a boost with around 140 officers and personnel of the Tourism Promotions Board (TPB) refreshing the “Colors of STOBOSA” last Friday.
TPB Chief Operating Officer Marie Venus Tan led the TBP employees in conducting the repainting activity.
The “Colors of STOBOSA” is the Hillside Houses Artwork at Barangay Balili along Kilometer 3 of the national road here. The name STOBOSA stands the three sitios – Stonehill, Botiwtiw and Sadjap that compose the community mural.
A project of Department of Tourism – Cordillera in 2016 under its “Rev – Bloom” Urban Redevelopment tourism campaign, the once unsightly exterior of rows of houses had been transformed into colorful work of art patterned after the “Favelas” in Brazil.
A brainchild of Tan herself, then the DOT Cordillera regional director, the project was conceptualized and implemented in partnership with the Tam – awan Village artists group, La Trinidad local government unit, local stakeholders and Davies Paints. Together, they transformed the mountainside community into one of the most visited destination in La Trinidad.
Tan, in an interview, said the repainting is part of the TPB’s Corporate Social responsibility activity. As a marketing arm of the tourism department, they have decided that it is a good opportunity to refresh the paint of STOBOSA, which is now one of the popular tourist destinations in the area.
‘STOBOSA already gained popularity here and abroad, we have to sustain it and this is our way to put premium in the destination and in empowering again the community towards sustainable tourism,’ Tan said.
This is the “refresh” campaign under the “It is more fun in the Philippines” program of DOT, and STOBOSA is just the beginning. We will do more community outreach project not only here in Cordillera but all over the Philippines, Tan added.
La Trinidad Mayor Romeo Salda expressed the municipality’s gratitude to the TBP for the repainting activity and to Tan for her continuing support to the tourism industry, not only of La Trinidad but the whole of Cordillera. (JDP/CCD-PIA CAR)
Source: PIA Feed