ZAMBOANGA CITY, October 9 (PIA) – Last year, cash and booked sales for local products exhibited by micro small and medium enterprises (MSMEs) during the Zamboanga Peninsula Exposition (ZamPex) reached an astounding Php12-million in 5 days alone. This year, the Department of Trade and Industry (DTI) is targeting Php15-million.
ZamPex opened in the Palacio del Sur yesterday (October 8) and will run until October 11 at the Palacio del Sur.
Because of its success, the DTI is now targeting a much wider market for the ZamPex products in 2019.
“We will be bringing ZamPex products to SM Megamall in Manila,” announced Dr. Sitti Amina Jain, DTI-9 regional director.
Jain said based from the tremendous sales and highly favorable response from investors and big institutional markets, it is already time to bring the ZamPex products to the next level.
“This will be a trade tourism and investment fair,” she said.
The ZamPex is a yearly event held every October, in time for the Zamboanga Hermosa Festival. The expo showcases local products that include food, textiles, jewelry, and handicrafts to institutional buyers coming from other parts of the country and the world. Sales are made by on the spot buyers and thru bookings by large-scale buyers invited by the DTI.
Meanwhile, the OTOP (One Town, One Product) Hub was launched yesterday at KCC Mall de Zamboanga. This retail store offers high-quality local products to the mainstream market.
On the other hand, DTI Undersecretary Zenaida Maglaya appealed to local governments to become friendlier to MSMEs. “Make it easy for MSMEs to do business,” she said. (ALT/DIS/PIA9-Zamboanga City)
Source: PIA Feed